It’s 2023.
And you’ve probably heard or read that you can work from home legitimately and earn in dollars.
- Without scamming anyone.
- Without engaging in fraud.
- Without doing Yahoo Yahoo.
- Without doing MMM.
Is it true?
Well, we’ll tell you shortly.
But before then, here are common phrases you might have heard or read about on social media (especially Twitter).
“Tech guy,” “Tech bros,” “Tech guru,” “Tech sis,” etc.
And you’re probably wondering…
Is it only these “Tech people” (software engineers, frontend developers, programmers, blockchain developers, etc.) that can make money online?
Well, most people think that way too.
But guess what?
It’s not true.
While building a career in tech is an excellent way to make money online, it’s not the ONLY WAY.
In fact, we have “non-technical” careers.
So, who are those “non-tech” people?
They’re the “content marketers, paid ads specialists, UI/UX designers, product marketers, SEO experts, etc.”
This career path is popularly called “Digital Marketing.”
And it is a profitable way to make money online.
Here’s the most exciting part that MOST people don’t know.
The amount of money you can earn as a “non-technical” person is similar to or higher than that of the “tech” people.
Yes, you read that right!
But here’s the catch…
Not all “non-technical” roles can make you the kind of money you can make from “tech” jobs.
Some of these “non-technical” jobs are low-paying because the barrier to entry is low.
So, if anyone can learn the skill today and become an expert, why should employers pay you more?
To help you choose a high-paying and in-demand “non-technical” career, we compiled this guide for you.
After reading this guide, you’ll know the skills to focus on if you really want to make a lot of money as a non-technical person in 2023.
Let’s dive in.
But before then, here’s an overview of digital marketing.
What is Digital Marketing?
Digital marketing is the practice of promoting products, services, or brands through digital channels such as search engines, social media, email, and mobile apps.
The goal of digital marketing is to reach and engage with prospective and existing customers through digital channels and, ultimately, drive sales and revenue.
For instance, sharing updates about your products and services on your WhatsApp status is a form of digital marketing.
The reason is simple…
By doing that, you constantly remind your contacts that you’re available for business.
That way, they’ll most likely reach out and want to learn more about what you offer.
So, if anyone is selling their products or services online, they need digital marketing to let people know about it and buy it in the long run.
As you can see, while “technical” focus on building digital products, “non-technical” professionals promote/sell them to prospective customers through a deep understanding of storytelling, persuasion, creativity, etc.
With that said, let’s get to the juicy part.
23 high-paying digital marketing skills you should learn in 2023.
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Advertising
- Social Media Marketing
- Content Marketing
- Content Writing
- Email Marketing
- Copywriting
- Inbound Marketing
- Web Analytics
- Video Marketing
- Influencer Marketing
- Affiliate Marketing
- Marketing Automation
- E-commerce Marketing
- UI/UX Design
- Digital Project Management
- Conversion Rate Optimization (CRO)
- Search Engine Marketing (SEM)
- Customer Service
- Branding
- Growth Hacking
- Product Marketing
- Community Management
1. Search Engine Optimization (SEO)
SEO is the process of optimizing a website to rank higher on search engines like Google, Bing, and Yahoo. The goal of SEO is to increase organic traffic to a website by making it more visible to search engines.
Global average salary for an SEO specialist: $50,000 to $80,000 per year.
Prerequisite skills for SEO expertise: Keyword research, on-page optimization, link building, and understanding of search engine algorithms.
2. Pay-Per-Click (PPC) Advertising
PPC advertising is a form of online advertising where advertisers pay each time a user clicks on one of their ads. The most popular form of PPC advertising is Google AdWords.
Global average salary for a PPC specialist: $40,000 to $70,000 per year.
Prerequisite skills for PPC expertise: Knowledge of PPC platforms, keyword research, ad copywriting, and campaign management.
3. Social Media Marketing
Social media marketing involves using social media platforms to promote a product or service.
Global average salary for a social media marketing specialist: $40,000 to $70,000 per year.
Prerequisite skills for social media marketing expertise: Knowledge of social media platforms, content creation, community management, and analytics.
4. Content Marketing
Content marketing involves creating and distributing valuable and relevant content to attract and engage a clearly defined audience to drive profitable customer action.
Global average salary for a content marketer: $40,000 to $70,000 per year.
Prerequisite skills for content marketing expertise: Writing, Editing, Content Strategy, and Planning.
5. Email Marketing
Email marketing is the process of sending promotional and educational messages to a group of people via email.
Global average salary for an email marketer: $40,000 to $60,000 per year.
Prerequisite skills for email marketing expertise: knowledge of email marketing software, email list management, and email copywriting.
6. Video Marketing
Video marketing is the process of promoting products or services using video content.
Global average salary for a video marketer: $40,000 to $70,000 per year.
Prerequisite skills for video marketing expertise: video production, video editing, and optimization for the web.
7. Product Marketing
Product marketing is the process of promoting a specific product (mostly tech or software) online.
Global average salary for a product marketer: $70,000 to $120,000 per year.
Prerequisite skills for product marketing expertise: product management, market research, and marketing strategy.
8. Conversion Rate Optimization (CRO)
CRO is the process of improving the performance of a website to increase the number of visitors who convert into customers.
Global average salary for a CRO specialist: $70,000 to $100,000 per year.
Prerequisite skills for CRO expertise: A/B testing, data analysis, and user experience design.
9. Digital Project Management
Digital project management involves leading a team to plan and execute a digital project, such as a website redesign or mobile app development.
Global average salary for a Digital Project Manager: $60,000 to $100,000 per year.
Prerequisite skills for Digital Project Management expertise: project management, digital marketing, and team management.
10. Marketing Automation
Marketing automation is the use of software to automate repetitive marketing tasks, such as email campaigns, social media posts, and ad campaigns.
Global average salary for a marketing automation specialist: $50,000 to $80,000 per year.
Prerequisite skills for a Marketing automation specialist: marketing automation software, marketing strategy, and data analysis.
11. Search Engine Marketing (SEM)
SEM is the process of using paid advertising on search engines to reach potential customers.
Global average salary for an SEM specialist:$70,000 to $100,000 per year.
Prerequisite skills for an SEM specialist: knowledge of search engine advertising platforms, keyword research, and campaign management.
12. Copywriting
Copywriting is the art of creating written content that persuades and motivates an audience to take a specific action, such as making a purchase or signing up for a service.
A copywriter crafts compelling copy that effectively communicates the benefits of a product or service and creates a sense of urgency or desire in the reader.
Global average salary for a copywriter:. $40,000 to $50,000 per year for entry-level copywriters. Upwards of $100,000 per year for more experienced copywriters.
Prerequisite skills for a copywriter: Strong written communication, Creativity, Research and analytical skills, Marketing knowledge, Understanding of SEO.
13. Branding
Branding is the process of creating and maintaining a brand’s image and reputation.
Global average salary for a branding specialist: $70,000 to $120,000 per year.
Prerequisite skills for a branding expert: Graphic design, marketing strategy, and brand management.
14. Customer Support
Customer support professional makes sure that customers are satisfied with the products and services they receive. They act as the primary point of contact for customers, providing assistance and support, answering questions, and resolving any issues that may arise.
Global average salary for a customer support professional: $25,000 to $45,000+.
Prerequisite skills for a customer support specialist: Communication and interpersonal skills, friendly and positive attitude, strong problem-solving skills, and familiarity with customer service software and tools.
15. Community Management
A community manager builds and maintains relationships with a company’s customers, followers, and other stakeholders through various online and offline channels. They are responsible for creating and implementing strategies to engage and grow a company’s community, and to increase brand awareness and loyalty.
Global average salary for community managers: $40,000 to $70,000+.
Prerequisite skills for a community manager: Strong communication and interpersonal skills, understanding of social media platforms, and experience with social media management tools.
16. Web Analytics
Web analytics is the process of analyzing data from a website to understand how users interact with it.
Global average salary for a web analyst: $40,000 to $70,000 per year.
Prerequisite skills for a web analyst: Google Analytics, data analysis, and statistical analysis.
17. Content Writing
Content writing is the creation of written materials, such as articles, blog posts, product descriptions, and web pages, that inform, educate, or entertain an audience.
Content writers research and write engaging, informative, and relevant content that meets the needs and interests of their target audience.
Global average salary for a content writer: Entry-level content writers: $30,000 to $40,000 per year. Experienced content writers: $80,000 per year.
Prerequisite skills for a content writer: Strong research and analytical skills, Understanding of SEO, Creativity, Research, etc.
18. UI/UX Design
Inbound marketing focuses on attracting customers through relevant and helpful content. This is different from outbound marketing, which involves actively reaching out to customers through advertising or other methods.
Global average salary for an inbound marketer: $40,000 to $70,000 per year.
Prerequisite skills for an inbound marketer: Content creation, SEO, and marketing automation.
19. Inbound Marketing
Inbound marketing focuses on attracting customers through relevant and helpful content. This is different from outbound marketing, which involves actively reaching out to customers through advertising or other methods.
Global average salary for an inbound marketer: $40,000 to $70,000 per year.
Prerequisite skills for an inbound marketer: Content creation, SEO, and marketing automation.
20. Affiliate Management
Affiliate management is the management of affiliates who promote a brand’s products or services to get a specific reward.
Global average salary for an affiliate marketing manager:$40,000 to $70,000 per year.
Prerequisite skills for an Affiliate Marketing Manager: affiliate program management, affiliate relationship management, knowledge of affiliate management software, and marketing strategy.
21. Growth Marketing
Growth Marketing is a data-driven approach that focuses on acquiring and retaining customers.
Global average salary for a Growth Marketer: $70,000 to $120,000 per year.
Prerequisite skills for a Growth Marketer: Marketing, Data analytics, Experimentation, and Analytical thinking.
22. Ecommerce Marketing
Ecommerce marketing involves using promotional tactics to drive traffic to your online store, converting that traffic into paying customers and retaining those customers post-purchase.
Global average salary for an ecommerce marketer: $40,000 to $90,000 per year.
Prerequisite skills for an Ecommerce Marketing Specialist: SEO, Content Marketing, Copywriting, Email Marketing, Social Media Marketing, etc.
23. Influencer Marketing
Influencer marketing is a type of marketing in which brands work with individuals who have a large following on social media platforms to promote their products or services.
Global average salary for an influencer marketer: $52,000 to $89,000 per year.
Prerequisite skills for an Influencer Marketing Specialist: social media, Time Management marketing, content creation, Community Building, etc.
What To Do Next
If you’ve read to this point, congratulations!
Now, you’re armed with the proper knowledge about the top in-demand and high-paying digital marketing skills in 2023 and beyond.
Now, you may be wondering…
What should I do next?
Well, we’ll tell you shortly.
But before then, let’s answer the question we opened this guide with.
Is it true that you can work from home legitimately and earn in dollars?
The answer is obvious, isn’t it?
It’s possible to make money online legitimately without engaging in any fraud.
However, to make that happen, you must take the first step.
Which is…
To equip yourself with one high-demand digital marketing skill before this year ends.
And guess what?
If you start learning one digital marketing skill and focus on it, you’ll become good at what you do in the next 3-6 months.
Yes, you read that right!
And the best part…
You can do all these without leaving the comfort of your bedroom.
So, where/how do you get started?
Never worry…
We built Brainstack Academy to help you:
- Learn an in-demand digital marketing skill.
- From the comfort of your home.
- Without trial and error.
- Kickstart a profitable career as a digital marketer
- Make money online.
It’s the beginning of a new dawn for African youths.
And we can’t wait to help you become a certified, qualified, and high-income earning digital marketer.
Want to begin your journey in digital marketing?
Click here to learn more about our programs and get started today.
